What’s required for the best (self-)care for diabetes patients?
- Patient journey
As soon as Mediq noticed that the diabetes market was coming under considerable pressure, they reached out to Gupta. Their question? “How can we create a new kind of added value that’s also commercially attractive?”
When it comes to diabetes, there’s one common issue for healthcare providers: how do you keep costs manageable for the growing number of patients? That was the starting point for Gupta’s collaboration with Mediq, a supplier of diabetes management tools. They asked: “How can we keep adding value in a market that’s increasingly price sensitive?”
Choosing the strategy
The strategy was conceived during the first phase of the project. Working groups and steering committees assessed the existing treatment process for diabetes patients, the parties involved, and the potential opportunities for improving the patients’ experience and level of care. This formed the basis for several new propositions, which were evaluated based on their feasibility and value to patients. It was then up to Mediq to choose which strategy they wanted to make more concrete.
Phase two kicked off with a clear business case and corresponding implementation plan that included the requirements, stakeholders, investments and lead time. Here too, Gupta offered Mediq’s employees their full support. Key stakeholders such as hospitals, health insurance providers and patients were involved in the process to eliminate potential hurdles. That’s how ‘DiaCare’ was born: a program to help diabetes patients gain more insight into their blood sugar levels – and therefore their illness. Trials with hospitals were successful, and patients gave the program positive reviews.