Mischa van Prooijen
Background
- Studied Biomedical Engineering (MSc, BSc) at the Eindhoven University of Technology
- Started her career at Gupta Strategists in The Netherlands
- Worked for Philips Healthcare in the Middle East
- Was responsible for the development of our practice in the Middle East
Sustainable healthcare
"Working on the development of the healthcare sector has always been my passion. There is still so much to gain in improving patient experiences and controlling costs. At Gupta, we analyze complex dilemmas and develop innovative, future-proof strategies for our clients. I am committed to ensuring healthcare is accessible and remains so for everyone, wherever they are in the world. After ten years in the Middle East, I now focus on projects closer to home.”
Human connection
“I enjoy working on large-scale transformation projects and change programs. As a connector, I combine sharp analyses and quick thinking with an eye for processes and human dynamics. Opportunities for improvement almost always come to light by empathizing with the perspective of others. What defines me? I say what needs to be said—even when it’s confrontational—to achieve real improvements. My goal is always to find practical solutions that are immediately applicable. Gupta Strategists' approach fits perfectly with this: solution-oriented, but above all, people-centered."