Samuel Smits


  • Studied economics (cum laude) at the University of Amsterdam
  • Co-founder of an IT service provider for MKB
  • Worked three years at the NMa


"I became enthusiastic about being an entrepreneur when I co-founded an IT service provider. After that, I worked at the NMa and developed market oversight in the electricity and healthcare sectors. When Gupta Strategists gave me the opportunity to combine entrepreneurial work with more meaningful content, I jumped at it. I’ve been with the team since it was founded and still view projects more from the perspective of an entrepreneur than of a consultant. Being able to achieve structurally better results for a client is a prerequisite for me to starting on an assignment."

Making a difference

"When it comes to building our team, I am inspired by the Brazilian entrepreneur Ricardo Semler. No rules, just individual responsibility. Everyone can decide for themselves about practical matters. This means there is no unnecessary overhead and everyone can spend all of their time on meaningful work. People that love difficult puzzles, take personal responsibility for results and that want to make a difference are in the right place here."